SideGigster

Electric web design and website for a startup with custom enrollment flow that generated 2,000+ conversions in the first 90 days.

About

I redesigned and added new features to Overwatch 2's Hero UI, Progression System, and Global UI to promote User Retention and Hero Attachment while improving efficiency.

For this project, I designed Flowcharts, Wireframes, and final UI Art and conducted User Studies.

This project was created as a part of ELVTR’s UX/UI in Gaming course, taught by Ivy Sang.

Skills

Websites

Details

Branding: Madeline Castillo
Website:
Kevin Gerstner
Agency:
97 Switch

2024

Project Length

4 Months

VPS + NodeJS

I developed a Ubuntu VPS to deploy custom NodeJS code to handle SideGigster's enrollment data. The codebase was set up through GitHub to deploy automatically, and handle server-side validation of incoming data.

Custom Enrollment Flow

I developed a custom multi-step enrollment form to split up the extensive sign-up process into multiple steps, increasing signup retention and gamifying the process. The result was an extraordinarily high converting lead generation, creating over 2000+ leads through the website within the first 90 days.

GSAP Animation

This was the first Webflow project I created using the GSAP animation library. I created an attributes-based Javascript library to inject the GSAP animations into Webflow.