97 Switch
Site migration from a Wordpress site to Webflow, with design upgrades and new layout. Built with custom code solutions, and integrations with Google & Meta Ads and Hubspot.
About
I redesigned and added new features to Overwatch 2's Hero UI, Progression System, and Global UI to promote User Retention and Hero Attachment while improving efficiency.
For this project, I designed Flowcharts, Wireframes, and final UI Art and conducted User Studies.
This project was created as a part of ELVTR’s UX/UI in Gaming course, taught by Ivy Sang.
Skills
Websites
Details
Design: Madeline Castillo, David Friedman, Annika Ballestro, Kevin Gerstner
Website: Kevin Gerstner
Agency: 97 Switch
2022
Project Length
4 Months
Before and After
Results
The new 97 Switch website was well received by our partners and has found success in bringing in new leads through the contact form. The greatest impact is the updated design which highlights the brand's design style.
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